Electronics retailers are looking for 25 percent or more. These retailers, which are selling an increasing number of TVs, typically are looking for gross margins on their products only in the 10 percent range, said Young. Second, Vizio sold TVs through Costco and Sam's Club, although it now sells some models in Circuit City. ![]() "We like to keep it really lean," Wang said. ![]() ![]() There are a few additional employees overseas. and most of them work the customer support desk, according to Wang. Vizio employs only about 55 people in the U.S. "When the larger-sized TVs become cost-effective, they are the first out with a great price," said Ross Young, president of DisplaySearch.Ĭosts are kept low due to the company's structure. The vast majority of TVs in this class sell for $2,500 and above. In late 2006, for instance, the company announced it would release a sub-$2,000 47-inch LCD TV with 1080p resolution. First, Vizio tries to have the cheapest TVs in the mid- to high-price bands. The company's current strategy revolves around three points. ![]() "They sold over 4,000 in the first month.
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